This is an actual 21 page campaign plan that was written, executed and used to defeat an incumbent state legislator. It covers campaign positions, precinct targeting, issue targeting, mail, doorknocking and how to integrate them all into a successful campaign.
It also includes 14 pages of specific instructions on how to write your own campaign plan and lay out the strategies you need to win your election.
This can be used as the basis for any campaign plan that needs to be written.
You do not need to purchase this if you have purchased the "Winning the Tough Ones" Campaign Book.
To order, click the "Order" button and fill in the requested information. For shipping, choose DOWNLOADABLE. Once you have paid and your credit card processed, you will go to the final page. Look for the "Download" button. By clicking this you will automatically receive the download file (which is saved in a MS Word document).
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